You'd think you have seen it all when it comes to VR entertainment -- from its incorporation into exercise equipment to its integration in the retail landscape. However, virtual reality has found its way to the back seat of cars thanks to German start-up Holoride.
The new form of VR entertainment builds on the "car's real-time movements." This includes both acceleration and steering, among other things. When the automobile stops at a light or for a pedestrian, the dynamic virtual reality component pauses and the consumer can play "a whack-a-mole-type game" until the auto is in motion again.
Ideal for passengers in autonomous cars, long cab rides or even for family trips with the kids, Holoride offers a completely immersive, one-of-a-kind VR entertainment experience that will surely excite and pull individuals from the inherent boredom of riding in a car for long periods of time.