Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

'Splishies' are Plush Toys with Glittering Water-Filled Bellies

 - Jan 21, 2019
References: vividtoysandgames & toyworldmag
Vivid's new Splishies combine the comforting feel of a plush toy with the squeezable nature of a squishy toy. In all, there are 10 fun characters to collect, each of which features a soft fabric exterior and a glittering, water-filled belly.

While there are plenty of toys that dazzle kids with tech features, highly tactile low-tech squishy toys have not failed to capture the attention of kids in recent years. These soft, squeezable toys can be found in a range of colors, shapes and sizes, although all of them share the common trait of textures that are incredibly satisfying to touch.

The launch of this new toy range is set to be supported by an animated music video and a digital campaign that captures the energy of the product.