This summer, Toy Story fans will be treated to a new story from the animated franchise, as well as an all-new range of Disney toys through Thinkway.
Since the release of the groundbreaking first Toy Story film in 1995, kids of all ages have been enchanted by the idea of their toys coming to life. While there have been tons of Toy Story toys introduced over the years, Disney Pixar’s Toy Story 4 product range from Thinkway promises to be the most innovative yet.
Countless Woody and Buzz action figures have been introduced for kids over the years but these new ones boast voice-activated features, including the ability to fall down, just as in the movies, when people are around.
Key Themes Behind This Trend
- Voice-activated Toys
- The integration of voice-activated features in toys presents opportunities for disrupting the traditional toy industry.
- Interactive Toy Story Toys
- The expansion of interactive Toy Story product ranges can bring innovative experiential marketing techniques to the entertainment industry.
- Movie-inspired Toys
- The creation of toys inspired by popular movies can capitalize on the success of franchises, creating new revenue streams for the film industry.
Where This Applies
- Toy Industry
- The integration of technological features in toys can open opportunities for innovation in the toy manufacturing and retail industries.
- Entertainment Industry
- The creation and expansion of interactive, movie-inspired product ranges can bring new opportunities for experiential marketing within the entertainment industry.
- Film Industry
- The creation of toys based on popular movies can create new merchandising opportunities for the film industry, creating additional streams of revenue.
