Danielle Bregoli, the troublesome teen who was launched into fame after her bold appearance on Dr. Phil, and then took on the rap moniker Bhad Bhabie, is now the face of a CopyCat Beauty campaign.
So far, the young star has appeared in a few of the brand's promotional photos to highlight a series of products. These shots have appeared on Bregoli's own Instagram account as well, where she's shared her approval for the different products with her more than 15 million followers.
Additionally, Bregoli has appeared in a CopyCat Beauty promotional video, where she highlights the quality of the highlighter and blush palettes, while noting the affordability of them in comparison to alternatives from some of the brand's competitors.
What Makes This Trend Stand Out
- Influencer Beauty Campaigns
- Using famous people to represent beauty products with a social media component.
- Affordable Makeup Brands
- Brands creating makeup products that are cost-effective compared to other established brands
- Controversial Figures in Advertising
- Using individuals that are deemed undesirable by society, to gain traction in a campaign.
Sectors Adopting This
- Beauty and Personal Care
- Launching cost-effective beauty products geared towards younger audiences.
- Advertising and Marketing
- Using controversial figures in advertising might attract new audiences by breaking away from more traditional forms of advertising.
- Social Media
- Influencer advertising on social media can increase brand exposure to a different audience through sharing and virality.
