The conceptual Levis 51 Digital Camera has been designed as a device that pays homage to the iconic denim brand in a youthful way that encourages a sense of individuality and freedom.
The camera draws direct design inspiration from the aesthetic of a denim jean pocket and can be slipped seamlessly into your pants to ensure you're always ready to capture the moment. The camera has been completely inspired by the various accents you'd find on a pair of Levis including seams, hardware and, of course, the iconic red tab.
The conceptual Levis 51 Digital Camera is the design work of Anna Nesterova and Roman Galeev, and speaks to the increasing popularity of previous generation technology products. This is being supported by younger consumers looking for retro ways to capture their experiences.