Delicrea makes a range of edible toys products for kids that are centered around inspiring learning and creativity ("Delicrea" is a combination of the words "delicious" and "creativity") and this mission is exemplified by its new candy painting kit. The watercolor-themed kit introduces four white and four colored "interactive candies," which can be customized with the included brush stick—which is also edible. The kit also includes a tray on which to place one's edible art creations.
To engage and reward young kids who participate in low-tech play, food brands are reinventing favorite child activities with added confectionery indulgences.
Delicrea's new watercolor candy painting kit is set to be exhibited at ISM, alongside a range of other innovative new sweets and snacks.
What Makes This Trend Stand Out
- Edible Toys
- The use of edible materials in the creation of children's toys.
- Candy Art
- The incorporation of candy in artistic expressions.
- Food Play
- The integration of food into traditional games and activities.
Sectors Adopting This
- Food Industry
- There is an opportunity for the food industry to collaborate with toy manufacturers to create more edible toys or incorporate food into traditional child activities.
- Toy Industry
- The emergence of edible toys provides an avenue for toy companies to expand their product offerings and collaborate with food brands.
- Art Industry
- Candy painting and similar forms of candy art offer new medium and inspiration for artists and designers.
