Delicrea makes a range of edible toys products for kids that are centered around inspiring learning and creativity ("Delicrea" is a combination of the words "delicious" and "creativity") and this mission is exemplified by its new candy painting kit. The watercolor-themed kit introduces four white and four colored "interactive candies," which can be customized with the included brush stick—which is also edible. The kit also includes a tray on which to place one's edible art creations.
To engage and reward young kids who participate in low-tech play, food brands are reinventing favorite child activities with added confectionery indulgences.
Delicrea's new watercolor candy painting kit is set to be exhibited at ISM, alongside a range of other innovative new sweets and snacks.