The 'Sparkling Macaron Sidewalk Chalk' gives regular chalk a fun upgrade. The six chalk pieces are shaped and packaged to look like the macarons you would buy from the store. The chalks are made from Mica, making the sparkly filling and plaster for its solid shape and color. Kids can let their imaginations run wild, creating temporary sidewalk artwork as the chalk washes off with water.
Uncommon Goods offers independent artists and designers a place to sell their work. The company also has partners with various non-profit organizations through the 'Better to Give program,' which donates $1 from every purchase.
Each Sparkling Macaron Sidewalk Chalk is handmade in Pennsylvania, USA, and is available on the Uncommon Goods website.
Image Credit: Uncommon Goods
Why This Trend Is Growing
- Confectionary-inspired Chalks
- Creating playful and imaginative experiences for kids through sidewalk chalk products that are fun and easy to use.
- Mica-based Art Materials
- Utilizing Mica in the formulation of art materials to create a unique and sparkling effect.
- Socially Conscious Partnerships
- Developing strategic philanthropic partnerships to donate a portion of proceeds from product sales to worthy causes.
Industries Being Reshaped
- Toy Manufacturing
- Innovating the development of chalk products with unique shapes, colors, and textures to create unique outdoor experiences for kids.
- Art Supplies
- Developing innovative materials to expand creative experiences for artists and hobby enthusiasts.
- Corporate Social Responsibility
- Integrating philanthropy as part of brand purpose, to not only enhance corporate social responsibility, but also support meaningful causes that resonate with consumers.
