The most popular December 2021 toys ignite the imagination, all the while reflecting cultural and societal shifts. Alongside eco-friendly toys that help to repurpose ocean plastic waste, there are also plenty of toys enhanced with innovative new play features, unique unboxing experiences and tech-fueled traits.
A handful of toy brands are tapping into the popularity of collectibles and are introducing their very first NFTs. In 2022, the next generation of collectors can look forward to the release of official non-fungible tokens from Care Bears and RECUR.
With the pandemic only heightening the demand for playthings, brands are dedicating more in-store and virtual shelf space to grown-up toy lovers, as seen in many of the newest LEGO products for adults.
- Millennial
- Gen X
- Gen Z (primary audience)
- Gen Alpha (primary audience)
