Issimo & Monopoly Created Special Editions for Italian Regions
Laura McQuarrie — November 9, 2021 — World
References: issimoissimo & luxurylaunches
The digital branch of the Pellicano Hotels Group, Issimo, and Monopoly teamed up to create a special edition board game that celebrates 20 Italian regions. There's one box that represents Lo Scoglio Restaurant in Amalfi and another for Rome that references a famous restaurant.
Each version of the travel-inspired board games comes with a custom box, board and a collectible map within. The theme of Italy is also woven into the game's story, its quotes and more. Italian Monopoly by Issimo is exclusively available online and it appeals to anyone with a sense of wanderlust.
For those who are craving more adventure, there's Off board ISSIMO, a road trip experience that includes multi-day adventures for visiting regions that are featured in the game.
Each version of the travel-inspired board games comes with a custom box, board and a collectible map within. The theme of Italy is also woven into the game's story, its quotes and more. Italian Monopoly by Issimo is exclusively available online and it appeals to anyone with a sense of wanderlust.
For those who are craving more adventure, there's Off board ISSIMO, a road trip experience that includes multi-day adventures for visiting regions that are featured in the game.
Trend Themes
1. Regional Board Games - Opportunity to create more localized board games that celebrate specific regions and their cultures.
2. Travel-inspired Board Games - Opportunity to create more board games that inspire wanderlust and exploration.
3. Experience-driven Board Games - Opportunity to create more board games that offer real-world experiences, like the Off board ISSIMO road trip.
Industry Implications
1. Hospitality - Opportunity for hotels and resorts to create their own branded board games that celebrate their region and offerings.
2. Tourism - Opportunity for tourism boards to create board games that promote their destination and attractions, like the Italian Monopoly by Issimo.
3. Retail - Opportunity for retailers to create exclusive, collectible board games that showcase their brand and offerings.
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