Designer toy brand Superplastic has teamed up with iconic digital band Gorillaz to launch two exclusive toy collections: The Gorillaz Spacesuit Set and The Blind Box Mini Series.
The Gorillaz Spacesuit Set consists of a toy version of the band members Russel, Murdoc, Noodle, and 2D, all of whom are dressed in colorful spacesuits and compact jet packs. The outfits are intended to reference the Gorillaz 2020 track 'Strange Times,' which featured a popular space-themed video. All of the figurines are 12 inches tall and finished in soft vinyl. In addition, they come equipped with luminous LED eyes and unique, "gravity-defying" display cases.
“I’ve been making toys with Gorillaz since 2005, and the band’s twisted art and music remains a giant inspiration for me and everyone at Superplastic,” said Paul Budnitz, the CEO & Founder of Superplastic.
Image Credit: Superplastic
What Makes This Trend Stand Out
- Collectible Virtual Toys
- The rise of collectible virtual band toys with special features such as LED eyes and unique display cases opens up opportunities for artist collaborations in the digital space.
- Limited-edition Toy Collections
- The market demands for limited-edition toy collections provide opportunities to create unique and exclusive offerings in the collectible toy industry.
- Innovative Vinyl Finishing
- Innovations in soft vinyl finishing techniques may disrupt the designer toy industry with its potential for new textures and finishes on collectibles.
Sectors Adopting This
- Toy Design
- Toy designers can capitalize on the trend of collectible virtual band toys by incorporating unique features and collaborations with musical artists.
- Entertainment Merchandise
- Entertainment companies can explore the potential of limited-edition toy collections as a way to expand their merchandise offerings and create exclusive fan experiences.
- Art and Creative Industries
- Innovations in vinyl finishing techniques in the designer toy industry can pave the way for new innovations in the art and creative industries, opening up new possibilities for textures, finishes, and colors in artistic creations.
