The 'SuperBored' vinyl art toys have been unveiled as a new project from SUPERPLASTIC in collaboration with Bored Ape Yacht Club as a series of collectibles based on the popular non-fungible token (NFT) project. The figures come in several styles that are being launched as part of a timed drop where each one will be purchasable for 15-minutes only. Priced at $222 each, the toys are limited to two of each variant per order for collectors to pick up.
Founder and CEO of SUPERPLASTIC Paul Budnitz spoke on the new 'SuperBored' vinyl art toys to HYPEBEAST saying, "We already owned an Ape and used it as a model for the first toy, and the BAYC team worked with us on concepts, designs and story development. Everything came together super-fast and it’s been a wildly fun ride, like most things in the NFT & web3 universe.”
Image Credit: Superbored
Key Themes Behind This Trend
- Nft-inspired Collectibles
- Opportunities for creators to leverage NFTs to create unique collectible items and drive sales through limited-edition drops.
- Limited-edition Purchasing Events
- Opportunities to create buzz and urgency around products by offering them in timed drops or limited-quantity purchasing events.
- Collaborative Collectibles
- Opportunities to collaborate with popular NFT-based projects to create unique collectibles that appeal to a dedicated fanbase.
Where This Applies
- Toy Industry
- With the rise of NFT-based collectibles, the toy industry can explore new opportunities in creating limited-edition vinyl figures and other collectible items for dedicated fans.
- NFT Marketplace
- As NFT-based art and collectibles continue to grow in popularity, there is an opportunity for NFT marketplaces to expand into offering physical collectible items that tie into NFT projects.
- Creative Collaborations
- As seen with the 'SuperBored' vinyl art toys, there is potential for more creative collaborations between NFT-based projects and companies in industries ranging from art to fashion to technology.
