This list of May 2022 toys trends showcases notable patterns such as a resurgence in 90s-style toys, an influx of stress-reduction toys for adults, and a wide variety of educational children's toys.
This month, the 'Kingdom Hearts' franchise celebrated its 20th anniversary with custom Kingdom Hearts-themed 'Tamagotchi' devices. Tamagotchis are small keychain-sized digital toys from the 1990s. With these toys, users can take care of and play with a digital pet. Aside from Kingdom Hearts, the hit k-pop band BTS also released a Tamagotchi toy based on its 'TinyTan' characters.
Educational toys for children are a trend that continues each month as there is a constant demand for engaging children in active learning. This month, LeapFrog put out the 'Magic Adventures Microscope,' which is a children's toy designed to help kids learn about the world around them. The microscope comes with a variety of videos, images, and info cards based on the natural world. In addition to learning about the world through these cards, the toy also provides quizzes and mini-games based on the info cards.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
