Bandai Namco works in collaboration with BTS on a new collection of BTS TinyTan Tamagotchi toys. It dives into a nostalgic theme as it celebrates the popular 2000s digital toy. Fans can enjoy mini-games on the toy called Dance! Dynamite! or Make a Custard Tart! for baking challenges.
Depending on these games, the members' hairstyles and outfits will change. Speaking about the new Tamagotchi, if the TinyTan characters are neglected, “their stress barometer will increase, and they will return to the Magic Door.” The Tamagotchi comes in two tonal versions - the purple is inspired by 'Magic Door' and the red is inspired "MIC Drop." It also comes with soft vinyl collectible figurines of all the members.
Image Credit: Bright Music, Bandai
Why This Trend Is Growing
- Miniature Digital Toys
- There is an opportunity to create more miniature digital toys of popular bands for fans.
- Nostalgic, Collaborative Toys
- Opportunity to create a unique, collaborative toy product line that partners with popular bands, utilizing a nostalgic theme.
- Interactive Games
- Opportunity to develop interactive games utilizing various themes that can be played with collectible figurines.
Industries Being Reshaped
- Toy Manufacturing
- Toy manufacturers can capitalize on similar manufacturing and market strategies, creating with collectible collaborative figurines as well as mini-games.
- Entertainment and Media
- Companies in the entertainment and media industry can develop nostalgic campaigns and collaborate with toy makers to create similar mini-games, toys, and products for fans.
- Digitization of Content & Toys
- Opportunity for companies to digitize their products in the content and toy industry and market them through various channels, including social media platforms.
