As a part of its 75th-anniversary celebration, the NBA is collaborating with artist Andy Blank to create a series of sculptures highlighting the game's biggest part — the ball. Each sculpture is handmade in Brooklyn, created with solid plaster. Blank is a Brooklyn-based contemporary artist and is also known for previously creating limited-edition NBA logo prints as a result of a multi-year partnership between the two brands.
Notably, the collection will be straying away from the traditional orange color scheme of a basketball and opting for four pastel colorways. There will be 75 sculptures available for each color, so make sure to stay tuned for its release on April 9 at 12 ET.
Image Credit: Andy Blank / NBA
Why This Trend Is Growing
- Pastel Sports Product Lines
- Sports teams and brands may soon integrate pastel colors into their limited edition product lines, as seen in the NBA’s collaboration with artist Andy Blank.
- Handmade Art Installations
- Businesses could explore commissioning handmade art installations to creatively showcase their brand, similar to how the NBA collaborated with artist Andy Blank.
- Multi-year Partnership Initiatives
- Multi-year partnership initiatives between brands are a powerful tool to drive brand awareness, as evidenced by the previous limited-edition NBA logo prints created by artist Andy Blank.
Industries Being Reshaped
- Sports Merchandise
- Sports merchandise companies can incorporate the use of pastel colors to create limited edition items, as inspired by the NBA's collaboration with artist Andy Blank.
- Art and Design
- Art and Design firms may want to explore unique opportunities to create custom installations for brands and businesses, much like the collaboration between the NBA and artist Andy Blank.
- Brand Partnerships
- Enterprises could consider multi-year partnership initiatives with other brands to drive brand awareness and reach a wider audience, as spotlighted by the partnership between the NBA and artist Andy Blank.
