Magnetic Wooden Animal Toys

The NINI AMICI Toy Set is Made with Elmwood

The NINI AMICI toy set is a modular wooden range of playthings for children aged three and up that focuses on a naturalistic design as well as imaginative play. The toys are crafted in a workshop located in Upper Franconia, Germany where they are fairly produced by artisans with mental and physical disabilities. Each set of toys come with a booklet filled with suggestions and can be used for creating a range of different wooden animals.

The NINI AMICI toy set is constructed with children in mind, but maintains a stylish design that will also be favored by adults with a penchant for desktop toys. The sets come with three basic bodies, seven body parts, a storage bag and the aforementioned instruction booklet for €85.

Eco-friendly Wooden Toys
Opportunity for environmentally conscious companies to produce wooden toys and tap into the growing demand for eco-friendly products.
Modular Toy Design
Designers can explore new ways to engage kids in imaginative play by creating modular toys with interchangeable parts.
Fairly Produced Toys
Companies can differentiate themselves by partnering with workshops that provide fair employment opportunities like artisans with mental and physical disabilities.

Who This Affects Most

Toy Manufacturing
Companies in the toy industry can innovate by investing in sustainable production practices and partnering with workshops that promote fair employment opportunities.
Craft Manufacturing
Craft manufacturers can tap into the demand for eco-friendly and fairly produced products by exploring the production of wooden toys and partnering with workshops that share the same values.
Education
Educational institutions and organizations can utilize the benefits of modular toys to enhance children's creativity and cognitive development.
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 70%
Freshness 12%