Geometric Design Toys

The Little Toy by Eames Office Has Been Revived After Six Decades

The Little Toy by Eames Office was manufactured until 1961 and as of 2023, Eames Office is reissuing The Little Toy for a new generation of design lovers. This reissued toy supports explorations of prefab architecture and modular designs with vibrantly colored panels and shapely wireframe forms. These pieces can be connected in order to create everything from toy houses and sculptures to desktop decor.

Originally designed by Charles and Ray Eames in 1952, The Little Toy was conceived as a tabletop adaptation of The Toy. While The Toy was designed for people to play “in,” The Little Toy was created to be played “with.”

This revived toy is ready to be purchased for the holiday season, serving up a piece of design history for an affordable $79.

Revived Geometric Design Toys
The reissue of The Little Toy by Eames Office taps into the trend of bringing back retro toys and offers opportunities for nostalgia and design exploration.
Prefab Architecture and Modular Designs
The vibrantly colored panels and shapely wireframe forms of The Little Toy support the trend of exploring and experimenting with prefab architecture and modular designs.
Personalized Desktop Decor
The Little Toy's ability to create toy houses and sculptures offers a trend of personalized and unique desktop decor options for individuals to express their creativity.

Sectors Adopting This

Toy Manufacturing
The reissue of The Little Toy opens up an opportunity for the toy manufacturing industry to rediscover and market other beloved retro toy designs.
Design and Architecture
The Little Toy's focus on prefab architecture and modular designs provides opportunities for design and architecture professionals to explore innovative and interactive design concepts.
Interior Decor
The ability of The Little Toy to create personalized desktop decor items presents opportunities for the interior decor industry to offer unique and customizable design options.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 70%
Activity 49%
Freshness 21%