WaterBabies is celebrating its 30th birthday and to properly mark the occasion, the best-selling toy line is partnering with charity: water. A percentage of proceeds from every WaterBabies purchase helps to make clean and safe drinking water more accessible to those in need, and Just Play launched a fundraising campaign to bring attention to its goal of funding 250 water projects.
WaterBabies help to bring awareness of the water crisis to parents and their children through play, and as a result, tens of thousands of lives have the potential to be impacted for the better. The sweet and nostalgic toys continue to appeal to new generations of kids with dolls like Bathtime Fun, My First Babies and Sweet Cuddlers—which promise to be especially sought-after this holiday season.
What's Driving This Trend
- Sustainable Toys
- Creating sustainable toy products that donate to charitable water projects.
- Educational Play
- Fusing playtime activities with education to spark change and a greater understanding of social issues.
- Charitable Partnerships
- Partnering with charities to support a great cause while promoting products that make a positive impact.
Who This Affects Most
- Toy Industry
- The industry can focus on creating sustainable toy options as well as exploring charitable partnerships to aid in fundraising efforts.
- Retail Industry
- Offering toy products that promote education around social issues and partnering with charitable organizations to make a difference can set a clear path for the retail industry.
- Non-profit Sector
- Partnering with for-profit organizations who share similar goals related to creating sustainable toy products can create an opportunity in the non-profit sector to execute their mission effectively.
