The newest ORIGINALFRESH cafe in China can now be found within The Grand Summit shopping mall in the country's capital, featuring a bold design that draws inspiration from today's Instagram culture, as well as architect Robert Venturi‘s concept of "Billboard Architecture" from the 60s and 70s.
As the chain caters to young, health-conscious consumers, the focal point of the new cafe is a large mural titled Cutting Fruits. As fruits are prominently featured on the menu at ORIGINALFRESH, its vibrant style gives consumers a taste of what they can expect. So as to not overpower the colorful mural, other elements of design within the cafe are introduced with simple shapes and all-white forms that play with depth of field.
Image Credit: Drawing Architecture Studio / Wang Hongyue + Lu Wenhui