PUMA and Sesame Workshop Collaborate on a Whimsical Collection
Kalina N — February 8, 2019 — Life-Stages
References: us.puma & highsnobiety
These incredibly playful sneakers are adorned with references to Sesame Street and are bound to delight little ones and their possibly nostalgic parents. The launch is curated by sportswear giant PUMA and Sesame Workshop which is the non-profit organization that launched the whimsical TV show.
The collection of playful sneakers references iconic characters like the Cookie Monster, Elmo, as well as the Bert & Ernie duo. In addition to the shoes, the PUMA x Sesame Workshop collab offers two pairs of fuzzy sliders and a range of apparel, including sweatshirts, caps, jackets and backpacks.
The co-branded project is set to drop on February 15th and its realization is intended to mark the 50th anniversary of the children's TV show.
The collection of playful sneakers references iconic characters like the Cookie Monster, Elmo, as well as the Bert & Ernie duo. In addition to the shoes, the PUMA x Sesame Workshop collab offers two pairs of fuzzy sliders and a range of apparel, including sweatshirts, caps, jackets and backpacks.
The co-branded project is set to drop on February 15th and its realization is intended to mark the 50th anniversary of the children's TV show.
Trend Themes
1. Playful Sneakers - Businesses can create branded sneaker collaborations with children's TV networks to appeal to younger generations while evoking feelings of nostalgia in parents.
2. Nostalgic Fashion - There is an opportunity for businesses to capitalize on nostalgic fashion by creating collections that reference popular TV shows from the past.
3. Co-branded Collections - Collaborating with non-profit organizations or popular TV networks can be a unique way for businesses to create co-branded collections that appeal to consumers' emotions.
Industry Implications
1. Fashion - Fashion brands can collaborate with beloved children's TV networks to create playful and nostalgic collections that appeal to young consumers and their parents.
2. Entertainment - TV networks can collaborate with fashion brands to introduce characters and storylines into consumer products, expanding their audience and reach beyond traditional media channels.
3. Non-profit - Non-profit organizations can collaborate with for-profit brands to create unique merchandise and fundraising opportunities, while also raising awareness and funds for their cause.
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