Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

PUMA and Sesame Workshop Collaborate on a Whimsical Collection

 - Feb 8, 2019
References: us.puma & highsnobiety
These incredibly playful sneakers are adorned with references to Sesame Street and are bound to delight little ones and their possibly nostalgic parents. The launch is curated by sportswear giant PUMA and Sesame Workshop which is the non-profit organization that launched the whimsical TV show.

The collection of playful sneakers references iconic characters like the Cookie Monster, Elmo, as well as the Bert & Ernie duo. In addition to the shoes, the PUMA x Sesame Workshop collab offers two pairs of fuzzy sliders and a range of apparel, including sweatshirts, caps, jackets and backpacks.

The co-branded project is set to drop on February 15th and its realization is intended to mark the 50th anniversary of the children's TV show.