At the New York Toy Fair, YULU will be launching its tween-targeted #SNAPSTAR fashion dolls, a line of six social influencers who are on the cutting edge of what's happening in the world of fashion, beauty, music, photography and design. The dolls are fully articulated and poseable, and can be dressed up with of-the-moment accessories like fringed vests, lace-up boots and vegan leather jackets.
To help kids take full advantage of the photo-ready nature of the fashion dolls, the brand created posing stands and green screens that allow kids to take pictures without the stands being seen. As such, the free #SNAPSTAR Studio app gives tweens the ability to digitally customize their #SNAPSTAR doll with various hair, makeup and accessory choices.
According to YULU, "#SNAPSTAR is the first-of-its-kind doll that extends traditional doll play into the digital space."