At the New York Toy Fair, YULU will be launching its tween-targeted #SNAPSTAR fashion dolls, a line of six social influencers who are on the cutting edge of what's happening in the world of fashion, beauty, music, photography and design. The dolls are fully articulated and poseable, and can be dressed up with of-the-moment accessories like fringed vests, lace-up boots and vegan leather jackets.
To help kids take full advantage of the photo-ready nature of the fashion dolls, the brand created posing stands and green screens that allow kids to take pictures without the stands being seen. As such, the free #SNAPSTAR Studio app gives tweens the ability to digitally customize their #SNAPSTAR doll with various hair, makeup and accessory choices.
According to YULU, "#SNAPSTAR is the first-of-its-kind doll that extends traditional doll play into the digital space."
What Makes This Trend Stand Out
- Social Media-influenced Toys
- Opportunity for toy companies to create toys and dolls that reflect social media trends and influencers, allowing children to engage with these influencers in a different way.
- Integrated Digital and Physical Play
- Incorporating digital components such as apps with traditional physical toys creates a new type of play experience for children, offering opportunities for toy companies to enhance play value.
- Personalized Play Experience
- Digital customization features in toys and dolls offer children a personalized and unique play experience that traditional toys cannot provide.
Sectors Adopting This
- Toy Industry
- Opportunity for toy companies to create social media-inspired dolls, toys, and playsets that reflect the latest social media trends and influencers.
- App Development Industry
- Opportunity for app development companies to create companion apps for physical toys and dolls, offering children a new type of digital and physical play experience.
- Fashion Industry
- Potential for fashion companies to collaborate with toy companies and provide designer clothing and accessory options for social media-inspired dolls and toys.
