The convenient car-sharing company Lyft, has recently paired up with retail space mogul Cadillac Fairview in an innovative and disruptive way.
Lyft and Cadillac Fairview have amalgamated their resources to offer a convenient pick-up and drop-off location for people coming to the city from the outer suburban areas, or travelers. With this opportunity, Lyft is attempting to grow its customer base by offering discounted rates with promotional codes provided by the shopping center.
The Toronto Transit System is underutilized by individuals that don't reside within the city. In this attempt, Cadillac Fairview is aiming to bring more individuals to one of its largest malls in Canada. This move will likely drive some new initiatives by other ride-sharing apps to further push its presence in larger metropolitan cities.