The Cadbury Dairy Milk Freddo Treasures line has been unveiled by Mondelez as a new treat for children that is focused on a surprise-and-delight experience that is sure to be a hit.
The chocolate treat contains just 76 calories per serving to align it with the Public Health England's 'under 100 calories' guidance when it comes to children's snacks. The chest-inspired packaging hides the chocolate within along with one of 17 different interactive toys for kids to collect.
The Cadbury Dairy Milk Freddo Treasures also feature a QR code on every package that can be scanned by kids to reveal hidden facts on history and beyond. The new product launch is being supported by a multi-channel marketing campaign to drum up excitement amongst key demographics.