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The Cadbury Dairy Milk Freddo Treasures Treat Hides a Toy Within

 - Jan 8, 2019
References: cadbury & conveniencestore
The Cadbury Dairy Milk Freddo Treasures line has been unveiled by Mondelez as a new treat for children that is focused on a surprise-and-delight experience that is sure to be a hit.

The chocolate treat contains just 76 calories per serving to align it with the Public Health England's 'under 100 calories' guidance when it comes to children's snacks. The chest-inspired packaging hides the chocolate within along with one of 17 different interactive toys for kids to collect.

The Cadbury Dairy Milk Freddo Treasures also feature a QR code on every package that can be scanned by kids to reveal hidden facts on history and beyond. The new product launch is being supported by a multi-channel marketing campaign to drum up excitement amongst key demographics.