The Ferrero Kinder Surprise toy range is being expanded by the brand in the UK to provide youngsters with a number of new treats to collect that are all regionally inspired. The 16 new animals toys are each inspired by animals found in North America, which will help to provide an educational experience for youngsters as they play. Each of the toys can be scanned to let kids unlock a series of activities on the Applaydu app.
The new additions to the Ferrero Kinder Surprise toy range will be available starting in September in 20-gram and 60-gram packs, which are priced at 99p and £2.56, respectively. The new toys will be supported by an expansion TV, digital, video-on-demand and in-store activity media campaign.
What's Driving This Trend
- Regionally-inspired Toy Collectibles
- Opportunity for toy brands to create collectibles that educate children about different regions around the world.
- Interactive Toy-to-app Experience
- Innovative toy brands can incorporate interactive app experiences to increase engagement with children.
- Educational Toy Play
- Toy brands can develop educational toys that provide an additional learning experience for children while they play.
Who This Affects Most
- Toy Manufacturing
- Toy companies can create regionally-inspired collectibles and educational toys to increase engagement with children.
- App Development
- Opportunity for app developers to create interactive experiences for children's toys.
- Marketing and Advertising
- Marketing agencies can specialize in creating media campaigns for toy brands that incorporate digital and in-store activities.
