These New Oreo Lip Balms Honor 'The Most Stuf' Cookie Variation
Riley von Niessen — January 30, 2019 — Marketing
For a limited time only, consumers can enter for a chance to win an Oreo lip balm through the cookie label's website, with the contest kicking off on February 4th 2019.
The Oreo lip balm was created in honor of 'The Most Stuf' cookie variation, a limited edition release that features more cream filling than any other from the brand. With the thick cream filling being the inspiration behind the Oreo lip balm, the product is made to smell just like the sugary substance.
To further reflect the Oreo branding, the product comes packaged in a classic tube that's outfitted in a white and black sticker that wraps around the whole thing. Tiny markings denote the same imprints that are on the cookies.
The Oreo lip balm was created in honor of 'The Most Stuf' cookie variation, a limited edition release that features more cream filling than any other from the brand. With the thick cream filling being the inspiration behind the Oreo lip balm, the product is made to smell just like the sugary substance.
To further reflect the Oreo branding, the product comes packaged in a classic tube that's outfitted in a white and black sticker that wraps around the whole thing. Tiny markings denote the same imprints that are on the cookies.
Trend Themes
1. Limited Edition Products - Creating limited edition products can generate excitement and exclusivity for brands.
2. Scented Personal Care - Developing scented personal care products can create a unique sensory experience for consumers.
3. Branded Collaborations - Collaborating with popular brands can help companies expand their customer base and attract new audiences.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore innovative ways to extend their brands into non-food product categories.
2. Beauty and Cosmetics - The beauty and cosmetics industry can incorporate new scents and flavors into their products to appeal to different consumer preferences.
3. Marketing and Advertising - Marketing and advertising agencies can assist brands in developing unique promotional campaigns and collaborations to create buzz and drive sales.
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