The new Pocky flavor boasts hints of 'Amazake' — which translates from Japanese to 'sweet sake.' The tasty offering is the result of a partnership between the beloved snack brand and Tokyo Port Brewery.
Amazake contains little to no alcohol and it is a popular drink during the colder months. In recent months, it has been gaining traction as "a health beverage."
As a result, the latest Pocky flavor addition is "steeped in tradition and history." The taste and the aroma are identified as being "mellow" which is ideal for those who prefer a light pick-me-up in the middle of their day. The product will be released on February 1st across stores in Tokyo and it will serve as an effective endorsement for the Tokyo Port Brewery.