HUMAN MADE, a Japanese streetwear brand founded by A Bathing Ape's owner NIGO, has announced the launch of 'SWEET COWBOY,' an alcohol-free sweet sake. The new non-alcoholic spirit comes following the brand's popular 2019 sake release of 'STORM COWBOY.'
The sweet sake is delivered in a minimally designed, frosted glass bottle that features the brand's signature cowboy logo with the words "SWEET COWBOY" incorporated in its design. In addition, the bottle itself comes packaged in a white box with a pink and black cowboy logo.
While buying sake produced by a fashion label may seem questionable, the brand's alcoholic version, SWEET COWBOY, won a gold medal at one of the world's most renowned wine contests, the IWC2020. If that is anything to go off, then SWEET COWBOY will likely be a high-quality sake option for everyone to enjoy.
Image Credit: HUMAN MADE