Nihonsakari Launched New Brand 'Sakari' And New Line of Sake Products
Colin Smith — November 30, 2021 — Marketing
References: sakarisake
Nihonsakari is a 130-year-old Japanese sake retailer that has rebranded to the name 'Sakari' and launched five preservative-free, gluten-free vegetarian sake products in several countries. The five sake products are named 'Junmai Daiginjo Sake,' 'Daiginjo Sake,' 'Junmai Ginjo Sake,' 'Junmai Sake,' and 'Yuzu Sake.' They vary in tastes from rich rice flavors to delicate fruity flavors. The ABV ranges from 8% to 16%, which appeals to a wide array of sake fans.
The Sakari label will vary from the original Nihosakari label, as Sakari products now host visual designs inspired by traditional Japanese themes. The release of five sake products was not a random number, nor was it limited to the number of available flavors. Five sake products were released because when five sake glasses meet in a toast, they create a sakura flower pattern, which is integral to Japanese culture.
Image Credit: Nihonsakari, Sakari
The Sakari label will vary from the original Nihosakari label, as Sakari products now host visual designs inspired by traditional Japanese themes. The release of five sake products was not a random number, nor was it limited to the number of available flavors. Five sake products were released because when five sake glasses meet in a toast, they create a sakura flower pattern, which is integral to Japanese culture.
Image Credit: Nihonsakari, Sakari
Trend Themes
1. Preservative-free Sake Products - The trend of preservative-free products is growing rapidly in the food and beverage industry, and launching new sake products without preservatives has the potential to disrupt the market
2. Gluten-free Alcoholic Beverages - Gluten-free products have become increasingly popular in recent years and launching a line of gluten-free sake products can capitalize on this trend
3. Visual Theme-inspired Packaging - Consumers are attracted to visually appealing packaging and launching sake products with traditional Japanese themes can be a disruptive opportunity for the market
Industry Implications
1. Alcoholic Beverages - Launching new and innovative sake products can disrupt the alcoholic beverage industry by capturing more market share
2. Food and Beverage - Producing gluten-free and preservative-free products can disrupt the food and beverage industry by meeting the needs and preferences of a wider consumer base
3. Packaging and Labeling - Developing visually appealing packaging with traditional Japanese themes can add value to the packaging and labeling industry by introducing a new style to the market
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