Prior to February 14th, cafe chains and other take-out establishments switch out their usual vessel designs for heartwarming Valentine's Day cups and utensils. It has become a tradition that many await, a hint that the holiday is near. Usually, the approach to the festive cups is overbearing, attention-captivating and delightful. However, Starbucks Japan had a different idea in mind.
For its 2019 Valentine's Day cups, the global cafe chain opted in for a subtle design that is not immediately obvious but surely delights consumers upon discovery. Playing on the element of surprise, the romance-celebrating cups have swapped out the uniform and unimaginative rectangular checkboxes for heart-shaped ones.
The Valentine's Day cups will be available at select Starbucks location in Japan and the special design will run until the 14th of February.
Why This Trend Is Growing
- Minimalistic Holiday Designs
- Businesses can experiment with subtle, unique holiday designs that surprise and delight consumers.
- Surprise and Delight Marketing
- Using marketing tactics that surprise and delight consumers can attract and retain customers.
- Cultural Celebratory Designs
- Creating designs unique to cultural celebrations can generate brand interest and recognition.
Industries Being Reshaped
- Food and Beverage Industry
- Cafes and restaurants can attract customers by offering unique and aesthetically pleasing holiday designs for cups and utensils that align with their brand image.
- Retail Industry
- Retail stores can use unique and subtle holiday designs in their packaging or signage to create a festive mood and generate interest in their products or services.
- Marketing and Advertising Industry
- Marketing agencies can explore surprise and delight tactics that focus on creating unique, memorable and culturally relevant holiday designs to elevate their clients' brands.
