The new Coldpress cold-pressed smoothies have been unveiled by the brand as a way for consumers to increase their intake of fruits, vegetables and essential vitamins.
The drinks come in two flavor options including Mend & Defend and Survive & Thrive, which are both enriched with vitamins B, C, D and E. Mend & Defend is made with a blend of apple, banana, cherry, strawberry, raspberry, red grape and beetroot, while Survive & Thrive contains kiwi, cucumber, apple, banana, mango, mandarin, white grape and lemon.
The Coldpress cold-pressed smoothies will be launching this month at The Co-Op with a roll-out to independent retailers taking place later this year. The drinks will also be available in a small 250ml serving size starting in September for consumption while on-the-go.
Key Themes Behind This Trend
- Vitamin-enriched Smoothies
- Health-conscious consumers are seeking ways to increase their intake of essential vitamins and minerals through innovative drinks.
- On-the-go Health Drinks
- There is a growing trend among busy consumers to find healthy and convenient drinks that can be consumed while on the move.
- Cold-press Juice Revolution
- The market for cold-pressed juices and smoothies is rapidly expanding as consumers become more aware of the health benefits of these types of drinks.
Where This Applies
- Health Food and Beverage
- Manufacturers of healthy and nutritious food and beverage products have the opportunity to offer innovative and convenient vitamin-rich drinks such as the new Coldpress smoothies.
- Retail and Supermarkets
- Retailers that offer on-the-go health drinks like Coldpress smoothies can capitalize on the increasing demand for healthy and convenient snack options.
- Juice and Smoothie Bars
- Established juice and smoothie bars can expand by providing unique, nutrient-dense menu items, such as vitamin-enriched smoothies, to attract health-conscious consumers.
