Lead the Species is the name of a new campaign from global smartphone brand OPPO that appeals to Millennials who are passionate about exploration, adventure and cutting-edge technology. In particular, the campaign highlights the OPPO Reno series and introduces a group of explorers leading the human race to new discoveries on the Red Planet. The campaign explores the possibilities for a new future and reflects the Middle East's own goals for space travel and colonies of the future.
The artful Lead the Species campaign features custom-made costumes, including avant-garde suits and couture outfits, that are paired with futuristic makeup looks and scenes on a rugged Martian landscape.
According to OPPO, "Our aim is to inspire Millennials to further explore themselves and to embrace their inner leader—much like we have done at OPPO."
Martian Smartphone Campaigns
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Futuristic Space Fashion
Casual Extraterrestrial Fashion
Stylish Space-Ready Sneakers
Perforated Toe Sporty Sandals
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