The Nesquik hot chocolate pods have been unveiled by Nestlé as a new product for use with its Nescafé Dolce Gusto system to provide young consumers with a caffeine-free drink. The pods are reported to create a delicious, chocolatey drink that is a good source of calcium; it's finished with a generous amount of foam on the top for an indulgent touch. Although perfect for children, the drink pods are great for consumers of all ages who are looking for an alternative to the coffee and tea drinks that can be brewed with the aforementioned machine.
Nescafé Dolce Gusto UK & Ireland Business Unit Manager Richard Howatson spoke on the new Nesquik hot chocolate pods saying, "I’m delighted to welcome Nesquik to the Dolce Gusto offering. Nesquik is a firm family favourite, and a great addition to our current offerings of coffees, hot chocolates and teas. We are committed to offering our consumers the widest possible choice in the fast-growing and competitive portioned serve capsule category.”
Key Themes Behind This Trend
- Caffeine-free Drink Pods
- Opportunity for companies to create drink pods that provide caffeine-free options for consumers of all ages.
- Alternative Hot Beverages
- Potential for innovation in developing alternative hot beverages like hot chocolate pods that cater to different tastes and preferences.
- Portioned Serve Capsule Category
- The portioned serve capsule category is experiencing rapid growth and companies can capitalize on this trend by introducing new and diverse offerings.
Where This Applies
- Beverage Industry
- Opportunity for beverage companies to develop and market new drink pod products for different target audiences.
- Home Appliance Industry
- Innovation can be leveraged in the home appliance industry to create coffee machines that can brew a wide range of hot beverages.
- Food Retail Industry
- Retailers can benefit from the growing demand for portioned serve capsules by expanding their product offerings and providing a wider choice to consumers.
