Swiss chocolate brand Chez Christophe taps Vancouver-based design studio arithmetic for a cohesive and style-focused visual identity. When delivering the project, the creative firm drew inspiration from the concept of connectedness, as well as the Swiss manifestation of the Art Deco movement.
The packaging boasts a restricted color palette that is adventurous in its use of geometry to form playful abstract patterns. The shapes present on the packaging of the Swiss chocolate brand's product are predominantly golden parallel lines and triangles. arithmetic strategically selected these motifs to loosely mimic the mountainous range in the country. In fact, the design studio describes its approach as "a non-literal graphic solution to the typical approach of depicting the original roots of the Swiss Alps."
Photo Credits: Chez Christophe
What Makes This Trend Stand Out
- Artisanal Chocolate Brands
- Design studios can elevate artisanal chocolate brands by incorporating unique visual identities, such as Art Deco-inspired packaging.
- Minimalist Packaging Design
- Minimalist packaging designs with striking geometric patterns can help brands stand out on shelves and differentiate themselves from competitors.
- Geometric Pattern Design
- Incorporating geometric patterns in brand packaging can create a playful yet sophisticated visual identity that resonates with consumers.
Sectors Adopting This
- Chocolates and Confections Industry
- Artisanal chocolate brands can innovate by investing in unique and visually-striking packaging designs that resonate with audiences.
- Graphic Design Industry
- Design studios can explore Art Deco-inspired design elements and geometric patterns to create distinctive visual identities for their clients.
- Consumer Goods Industry
- Consumer goods companies can innovate by investing in minimalist packaging designs that incorporate bold graphics and striking patterns.
