Last year, Rekorderlig launched a 'Rekorder-land' TV campaign featuring CGI representations of drinks and as a continuation of this idea, the cider brand is now launching a mixed-reality bar at the annual Underbelly Festival. At the Rekorder-land activation, guests are able to taste and learn about a variety of flavors but also interact with them by donning an augmented reality headset. Using the technology, festival attendees are able to virtually touch various fruits and have a unique experience based on what they look at and interact with.
The multi-sensory experience is also complemented by other augmented reality technology like animated Snapchat lenses to help people take selfies with colorful flower crows to mark the Swedish midsummer celebrations.
The mixed-reality Rekorderlig bar is open for a few more days, giving people the chance to get familiar with the brand's products as never before.
Key Themes Behind This Trend
- Mixed-reality Activation
- The use of augmented reality headsets allows for interactive and immersive brand experiences at events and festivals.
- Multi-sensory Experiences
- The combination of virtual touch and animated lenses enhances the overall sensory experience for consumers.
- Branded Augmented Reality
- Brands can leverage AR technology to create unique and engaging experiences that promote their products or services.
Where This Applies
- Food and Beverage
- Cider bars and other food and beverage establishments can utilize mixed-reality activations to enhance customer experiences and differentiate themselves from competitors.
- Events and Festivals
- Event organizers can incorporate mixed-reality bars and other AR technologies to create memorable and interactive experiences for attendees.
- Marketing and Advertising
- Brands can explore the use of augmented reality in their marketing campaigns to engage consumers in a more immersive and interactive way.
