This heritage-themed FILA pop-up opened its doors in the heart of Soho, New York last year and recalled the brand's roots through an immersive retail experience. The iconic sportswear brand was celebrated inside a vibrant space that fused optical illusion art and sculptural displays with a series of 90s-inspired products.
The FILA pop-up was launched in celebration of the brand's recent Mindblower sneaker rerelease and its accompanying Mindblower-themed clothing line. First launched in 1995, the sneaker also served as a point of inspiration for interior design details within the space.
This interactive retail experience brought FILA's heritage to life while highlighting Instagram-friendly design elements that appealed to Gen-Z and Millennial audiences.
Image Credit: Pink Sparrow Scenic