Harrods in London is opening up a new Plein Soleil exclusive pop-up located for CELINE to launch its new collection and present its garment line for the season. The Plein Soleil theme is inspired by the French Riviera and its romantic energy, reflecting Slimane's Parisian heritage.
It fuses elements that nod to both the beach and city with off-season apparel and pieces that are perfect for transitional vacationing. It is made up of seaside accessories and footwear, as well as bags. The capsule is exclusive to Harrods and it previews other items including the jacquard-branded deck chairs, hammocks with the house's Triomphe logo, and footstools that match the chairs. The pop-up is set to open on May 17th on the ground floor.
Image Credit: Celine, <a rel='nofollow' href='https://hypebeast.com/uk/2023/5/harrods-celine-plein-soleil-pop-up-london-info'>hypebeast</a>
Why This Trend Is Growing
- Luxury Beachwear Pop-ups
- Opportunity to create exclusive pop-up shops and collections for luxury beachwear and accessories in retail spaces.
- Seaside-inspired Accessories and Footwear
- Opportunity to develop coastal-themed accessories and footwear lines that evoke a romantic energy or nostalgia for the beach in fashion collections.
- Transitional Vacation Clothing Lines
- Opportunity to create clothing lines that cater to the transitional vacationing niche and provide versatile options for city and beachwear.
Industries Being Reshaped
- Fashion Industry
- Developing beach-themed fashion and accessories lines and exclusive pop-ups in retail spaces.
- Luxury Goods Industry
- Creating high-end beach and vacation-themed products and collections for affluent consumers.
- Retail Industry
- Developing specialized retail spaces and product lines to cater to the luxury beachwear and vacation clothing niche.
