London-based vintage retailer Dukes Cupboard continues to create a presence for itself in the UK and now it works together with FILA on a collaborative collection. Dukes Cupboard's Milo Harley and Ned Membery work with the sportswear giant to celebrate its 10th year.
It blends influences from both British and Italian heritage, resulting in a capsule of graphic apparel. The duo delivers a series of sweaters and tees that are detailed with unique lettering including the anniversary number with Earth emblems and other graffiti touches. There is the 90s bubble branding along with the hanger logo true to Dukes on more tops. The capsule is exclusively available to shop now at the Dukes store in London.
Image Credit: Dukes Cupboard, <a rel='nofollow' href='https://hypebeast.com/uk/2023/5/dukes-cupboard-fila-collaboration-release-info'>hypebeast</a>
What's Driving This Trend
- Graphic Streetwear Collaboration
- Collaboration between vintage retailers and sportswear giants allows for unique graphic design elements to be incorporated into streetwear.
- Heritage-inspired Capsule Collections
- Capsule collections blend vintage and contemporary design elements to create a fusion of distinct styles.
- Nostalgic Branding Emphasis
- Retro branding is emphasized, adding a nostalgic touch to modern designs.
Who This Affects Most
- Fashion and Apparel
- Fashion and apparel companies can collaborate with heritage brands to infuse unique elements into their collections.
- Retail
- Vintage retailers can partner with sportswear giants to create exclusive capsule collections for their customers.
- Graphic Design
- Graphic designers can explore the fusion of vintage and contemporary design to create new, unique styles.
