When your business is predominantly kept in the digital environment, the shipping aesthetic of your packages becomes of crucial importance as it is one of the main physical touchpoints with the consumer.
Realizing the value in this, Infamuse — a Los Angeles-based e-commerce fashion store for the contemporary streetwear purveyor, taps Mexico City-based Anagrama Studio for a slick and eye-catching shipping aesthetic. The brief called for a youthful extension of the brand that embraced the bold concept of disruption. The main concern was finding a way to integrate Infamuse's "against-the-ordinary communication attitude" and harnessing it to make a lasting impression on the receiver.
Anagrama Studio completes this with bold fonts, pink accents, as well as a seemingly chaotic use of branded tape when sealing the boxes.
Key Themes Behind This Trend
- Bold Branding
- Companies can disrupt industry norms and leave a lasting impression on consumers by embracing bold branding elements in product packaging and shipping aesthetics.
- Youthful Communication
- Communicating with consumers in a youthful and non-traditional manner can help companies stand out and differentiate themselves from competitors.
- E-commerce Personalization
- Increasingly personalized online shopping experiences are driving demand for customized shipping aesthetics that reflect the unique personality and branding of each e-commerce store.
Where This Applies
- E-commerce
- As more businesses move online, the demand for personalized, eye-catching shipping aesthetics is growing, creating opportunities for graphic designers and branding agencies.
- Retail
- Retail companies can differentiate themselves in a crowded market by creating bold and memorable packaging and shipping aesthetics, enhancing the overall shopping experience for consumers.
- Graphic Design
- The trend towards eye-catching and personalized shipping aesthetics is creating new opportunities for graphic designers and branding agencies to help companies stand out and differentiate themselves in a competitive market.
