The Lavazza Iced Cappuccino has been unveiled as a new product created in partnership with PepsiCo to offer consumers a convenient way to enjoy the classic taste of Italian cappuccino anytime. The premium ready-to-drink coffee beverage contains a blend of Lavazza espresso coffee with milk and comes packaged in a 100% recyclable can that also boasts a high-end design. The drink is being launched in the UK this summer and aims to satisfy burgeoning consumer demand for convenient yet premium coffee drinks.
Speaking on the new partnership between Lavazza and PepsiCo, Chief Marketing Officer of Lavazza Group Sergio Cravero said, "We are proud to cooperate with PepsiCo as we enter the fast-growing iced coffee segment for the first time. Lavazza’s commitment to quality, combined with PepsiCo’s expertise, allows us to explore and offer in certain strategic markets more and more ways to enjoy coffee, in line with the international vocation of the Group to grow on a global scale.”