The new lineup of Princes prepackaged fish products have been unveiled by the brand as a convenience-focused option for consumers who are looking for health-conscious fare. The products include new Mackerel Sizzle that's made with boneless, skinless fillets and comes in three flavor options including Rich Tomato & Herbs, Zesty Lime & Chilli and Smokey Chilli & Tomato. The Tuna Fillets options come packed in either Chilli Oil or Olive Oil to make them ideal for immediately placement on salads or any other recipe desired.
Commercial Director for Fish Products Mat Lowery spoke on the new Princes prepackaged fish products saying, "These two unique innovations are a result of our response to the changes we are seeing among our consumers, by providing products that meet the needs of modern family life. We will continue to innovate to remain relevant and provide our consumers with the great tasting, convenient products they expect from us, as we continue to grow as one of the UK’s largest food and drink brands.”