Well-Seasoned Frozen Fish Fillets

Young’s Breaded Fish with Flavour range is a new lineup of frozen fish products crafted with premium flavor in the spotlight to help reinvigorate the category. The products consists of extra-large fish fillets that have been breaded and covered in ample seasoning to give them just the right level of crunch and flavor in every bite. The products come in two varieties including Garlic & Herb and Paprika & Pepper, which both come with two fillets in each box and are arriving now at Iceland in the UK for £4 with additional retailers receiving stock later this month.

Interim Marketing Controller Matthew Wilson commented on the Young’s Breaded Fish with Flavour range saying, "Breaded fish has long been a staple in the seafood aisle, but it’s been missing the excitement of bolder flavours. We’ve seen great success innovating in battered fish, so we wanted to bring that same perspective to the breaded category. These flavours did exceptionally well in consumer testing, and we’re confident they’ll bring fresh energy to the category while helping retailers attract new shoppers."