Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,792 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,975 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,975 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,792 cutting edge ideas.

Wheat-Forward Whiskeys

The Woodford Reserve Kentucky Straight Wheat Whiskey Has a Dry Finish

The Woodford Reserve Kentucky Straight Wheat Whiskey has been added to the distillery's permanent product lineup on a global scale that will offer a premium flavor profile that's based on recipes from the past.

The whiskey was created by master distiller Chris Morris who concocted the recipe to feature 52% wheat, 20% malt, 20% corn and 8% rye. The libation features notes of cedar, cinnamon and cook fruit on the nose, while hints of "spicy apple sauce and toasted coconut" will be experienced on the palate.

Morris explained the new Woodford Reserve Kentucky Straight Wheat Whiskey in further detail saying, "After Prohibition, the federal government permitted four styles of American straight whiskey, each with a different majority grain – Bourbon, rye, wheat and malt. Woodford Reserve now has all four whiskeys as part of its permanent family of brands – Woodford Bourbon, Woodford Rye, Woodford Malt and now Woodford Wheat. This new permanent expression highlights our distillery’s commitment to creativity, innovation and dedication to making the world’s best tasting whiskeys.”
Trend Themes
1. Wheat-forward Spirits - Brands offering wheat-forward spirits, such as whiskey, can attract consumers looking for unique flavor profiles.
2. Nostalgic Recipes - Recipes from the past, like the one used for Woodford Reserve Kentucky Straight Wheat Whiskey, can be revived to create new and innovative products.
3. Diversification of Whiskey Offerings - Offering a variety of whiskey styles, including wheat, can help distilleries appeal to a wider range of consumers.
Industry Implications
1. Alcohol Industry - Distilleries can create unique and innovative whiskey offerings to capture the attention of consumers and increase market share.
2. Hospitality Industry - Bars and restaurants can use the trend towards wheat-forward whiskeys to create unique cocktail offerings and stand out in a crowded market.
3. Agriculture Industry - The demand for wheat-forward spirits can have a positive impact on wheat farmers, encouraging them to grow more wheat and potentially leading to higher profits.
3.5
Score
Popularity
Activity
Freshness