Pet Plate is a subscription-based business that delivers gourmet food for one's furry companion straight to the door. The meals are chef-crafted in a "human-grade kitchen," ensuring that your dog receives an upscale treatment, especially in terms of taste. Recognizing that branding identities are key for noticeability and the agreeable perception of a company, Pet Plate tapped American design firm & Walsch for a fresh overhaul.
The studio focused on translating its client's identity through the intricacies of human culture. More specifically, & Walsh's approach to branding design was strongly informed by the "traditional blue & white style decorative plates that have roots in cultures all over the world." To modernize the aesthetic of Pet Plate, & Walsh throws in some playful typefaces and illustrations.