The new St Pierre On the Go bakery snacks have been unveiled by the brand as a series of prepackaged products for consumers who are looking to curb their hunger and indulge their sweet tooth when out of the house. The range of products includes 10 varieties in total that all draw inspiration from European confections but with a distantly more convenient profile. This includes options like waffles and crepes, which are all easily enjoyed when commuting or between meals to address the increasing number of time-poor consumers seeking out convenient ways to snack.
The St Pierre On the Go bakery snacks are formulated with freshness in mind and are shipped to retailers frozen before being displayed for consumers to purchase. They feature an ambient shelf-life of 28 days.
What's Driving This Trend
- Convenient Snacking
- Opportunity for innovative snack products that cater to time-poor consumers seeking convenient options between meals.
- European-inspired Confections
- Potential for introducing new confectionery products inspired by European flavors and recipes.
- Frozen to Freshness
- Disruptive innovation opportunity to develop frozen bakery snacks with a longer ambient shelf-life to ensure freshness.
Who This Affects Most
- Bakery and Pastries
- Bakery industry can explore creating a new range of pre-packaged bakery snacks for on-the-go consumption.
- Snack Food
- Snack food industry can capitalize on the rising demand for convenient and indulgent snack options in between meals.
- Frozen Food
- Opportunity for the frozen food industry to develop and market innovative frozen bakery snacks with extended ambient shelf-life.
