Costa Coffee's Flat White canned beverages deliver energy on demand in a flavorful, functional way thanks to formulas that contain about 20 grams of sugar, and between 140 to 150 calories per can. Notably, the "Flat White" name is more prominent than the branding for Costa Coffee and this was an intentional choice to grab attention on crowded coffee product shelves.
The brand’s first ready-to-drink offering in the United States is set to launch in December at Sprouts Farmers Market before distribution is expanded as of early 2023. The espresso and milk beverages will be available in slim 11-ounce cans, with options including a Costa Coffee signature blend, mocha or caramel. With 85 grams of caffeine per can, these ready-to-drink beverages promise to help people refuel in a convenient way.
Why This Trend Is Growing
- Canned Espresso Drinks
- Brands can innovate in this category by offering lower sugar and calorie options, and expanding flavor offerings beyond traditional coffee flavors.
- Functional Beverages
- There is an opportunity to create more functional canned beverages that promote energy, focus, and other health benefits.
- Eye-catching Branding
- Brands can provide disruptive innovation opportunities by creating eye-catching branding that stands out on crowded shelves and attracts consumers.
Industries Being Reshaped
- Coffee Industry
- The coffee industry can leverage canned ready-to-drink beverages to expand their reach and offer convenient options for consumers.
- Functional Beverage Industry
- The functional beverage industry can use the success of canned espresso drinks to innovate new functional beverage options with added nutrients and health benefits.
- Marketing and Advertising Industry
- The marketing and advertising industry can help brands create effective branding strategies that stand out on crowded shelves and attract consumers to purchase their products.
