Morocco Gold Extra Virgin Olive Oil has been launched as a luxury extra virgin olive oil for the UK market that puts a focus on provenance and traceability. The single-estate extra virgin olive oil is made from olives grown in the foothills of the Atlas Mountains and cold-pressed within 24 hours of picking to guarantee extra virgin quality. The labeling information on the bottle appeals to foodies seeking out premium products with a focus on provenance and traceability as it includes sourcing information, testing analysis, date of harvest and a unique bottle reference number.
Morocco Gold boasts a distinctive fruity taste, health enhancing qualities from the high concentrations of polyphenols and a premium glass bottle design with integrated tamper proof cap.
Available at selected stockists in London and Edinburgh and can also be ordered online.
What's Driving This Trend
- Provenance-driven Food Products
- The focus on provenance and traceability in luxury olive oil opens up opportunities for other food products to emphasize the origin and production process.
- Single-estate Agriculture
- The success of single-estate extra virgin olive oil highlights the potential for other agricultural industries to market products made from crops grown in specific regions or estates.
- Premium Packaging Design
- The use of a premium glass bottle design with an integrated tamper-proof cap in the luxury olive oil sector suggests opportunities for other industries to enhance their packaging and branding.
Who This Affects Most
- Gourmet Food
- Provenance-inspired luxury olive oil demonstrates the potential for gourmet food companies to emphasize the origin and quality of their products.
- Agriculture
- The success of single-estate extra virgin olive oil presents opportunities for the agriculture industry to promote crops grown in specific regions or estates.
- Packaging and Branding
- The premium packaging design of luxury olive oil highlights the possibilities for the packaging and branding industry to create high-end solutions for other sectors.
