Award-winning Moresh is the first Moroccan olive oil to offer full traceability thanks to a scannable QR code that takes consumers on a virtual journey from origins and harvests to bottling, testing and beyond.
Scandals within the cooking oil industry revealed that some poor-quality products are diluted with cheaper substances, leaving consumers grappling with doubts about the true quality and purity of what they're buying. "By introducing traceability, we offer our customers peace of mind by ensuring the authenticity and quality of their olive oil," says Wajih Rekik, CEO of Moresh producer CHO America, "Consumers often struggle to find trustworthy extra virgin olive oil brands, and this new feature provides the transparency they need."
This connected packaging feature launched with a fresh new label in Moroccan blue and sunshine yellow. Additionally, the Hamsa symbol on the label represents peace and luck, and the protection that extra virgin olive oil provides thanks to its numerous health benefits.
Key Themes Behind This Trend
- Connected Packaging
- Moresh’s integration of scannable QR codes in their packaging represents a growing trend towards enhanced product transparency and consumer engagement.
- Traceability Technology
- The introduction of traceability from orchard to bottle using technology highlights a trend towards ensuring product authenticity and building consumer trust.
- Ethical Consumerism
- Consumers increasingly demand transparency and authenticity in their purchases, driving a trend where brands like Moresh adopt traceable systems to guarantee product integrity.
Where This Applies
- Food and Beverage
- Incorporating traceable QR codes in olive oil packaging could revolutionize how products are verified and trusted within the food and beverage industry.
- Supply Chain Management
- Technological advancements in traceability are set to enhance transparency and efficiency in supply chain management, creating new standards for product verification.
- Health and Wellness
- As consumers become more health-conscious, the ability to trace the origins and authenticity of health-related products, such as extra virgin olive oil, gains significant importance.
