Branche is a new direct-to-consumer olive oil brand committed to setting new standards for sourcing, transparency, and flavor. What sets the brand apart from traditional olive oil manufacturers is its unique sourcing process. Every Branche bottle is sourced from a single farm in Tabernas, Spain. It takes about 1,500-1,600 Picual, Arbequina and Hojiblanca olives to make a bottle of Branche No. 1, and 1,600 Arbequina olives to make a bottle of Branche No. 2.
While developing Branche, Cofounder and CEO Carlos Agudo tasted over 100 olive oils from dozens of olive varietals to find the most exceptional one. Agudo eventually became a professional olive oil taster and met with dozens of olive oil farmers before settling on Rafael in Tabernas, Span. Both individuals were aligned on their dedication to transparency including sustainable sourcing practices, fair pay, and more. Moreover, Branche runs each batch by its team of sensory experts to ensure accurate descriptions. This means that if an olive oil is described as either buttery, herbaceous, or garlicky, that's exactly how the olive oil tastes.
Branche runs each batch by its team of sensory experts to ensure accurate descriptions online.
Image Credit: Branche
Why This Trend Is Growing
- Direct-to-consumer Olive Oils
- Branche's commitment to transparency creates opportunities for other direct-to-consumer olive oil brands to establish sustainable sourcing practices and offer accurate descriptions online.
- Single Farm Sourcing
- Branche's unique sourcing process inspires other olive oil manufacturers to consider single farm sourcing, which could further improve transparency and quality control.
- Professional Olive Oil Tasting
- Branche's founder's journey into becoming a professional olive oil taster highlights potential for professional tasting services to proliferate in the olive oil industry.
Industries Being Reshaped
- Food and Beverage
- Food and beverage companies can learn from Branche's commitment to transparency and sustainable sourcing practices to improve consumer trust and loyalty.
- E-commerce
- Branche's direct-to-consumer business model and use of sensory experts presents opportunities for other e-commerce companies to prioritize quality control and accuracy when selling food and beverage products.
- Agriculture
- Branche's single farm sourcing process could potentially disrupt traditional methods of olive oil production and encourage sustainable agriculture practices.
