To build trust with Chinese consumers, infant formula brand FRISO is implementing a smart packaging solution called TrackEasy to ensure that the products are fully traceable. Each packaging design includes a unique QR code that's printed on the can, plus a second code inside to boost consumer engagement with loyalty programs and special promotions.
Products from the FRISO brand are manufactured in The Netherlands and exported to China, and as the items move through the supply chain, consumers are now able to get a better sense of their journey from dairy farmers, importers, distributors and more—a complete "grass-to-glass journey." With this traceable packaging innovation, FRISO is helping to diminish concerns surrounding fraudulent products and assure consumers are getting top-quality products.
With the Chinese consumer in mind, TrackEasy is integrated with the WeChat platform.