Coffee lovers who are passionate about supporting transparency, traceability, and equality across the coffee supply chain will appreciate TRC Specialty Coffee and iFinca's use of CoffeeChain technology and the Meet the Farmer QR code. With this blockchain platform, coffee drinkers can trade their coffee right back to the producer just by scanning the QR code.
Once scanned on a mobile device, the QR code provides access to a brand or café landing page, plus information about their role in the supply chain. Users will also be able to see farm-gate prices, offering a level of transparency that will appeal to those who are enthusiastic about using their dollars to vote for more of the kind of products they want to see in the world.
Image Credit: iFinca