Bellucci is passionate about producing extra virgin olive oil sustainably and sharing exactly how it is sourced with consumers with a traceable olive oil bottle design. The brand's EVOO is packaged in a bottle with a label that indicates the season of harvest, plus a unique lot code that can be loaded into Bellucci's traceability app. The blockchain-based traceability system can be accessed by consumers in-store, so that they are able to shop confidently and make an informed purchasing decision knowing that their olive oil is truly 100% pure and of authentic Italian origin. The brand is passionate about working with growers, some of which work in areas that are defined as Protected Geographical Indicators by the EU.
Appealing to health-conscious consumers who are passionate about high-quality natural and organic foods, Bellucci is now making its products available in Whole Foods Market.